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# La verità dietro ogni pubblicità
- URL: https://www.tasc.blog/2014/03/30/verita-dietro-ogni-pubblicita/
- Published: 2014-03-30T08:30:23.000Z
- Updated: 2014-03-28T15:03:36.000Z
- Author: Alberto G.
- Tags: Tendenze, Web, pubblicità, #wp-import, #Import 2026-10-03 09:35

![generic-brand-0](https://www.tasc.blog/content/images/wp-ext/daqh5htddpb11.cloudfront.net/0bf6efcc65-generic-brand-0.jpg)

Quando dietro ogni battuta c'è un po' di verità.  
*This is a Generic Brand Video*: ovvero tutti i luoghi comuni ed il qualunquismo che troveremo in OGNI pubblicità, in salsa ironica. Scritto da **Kendra Eash** ed apparso per la prima volta su McSweeney's Internet Tendency, è interamente realizzato con immagini di repertorio dagli esperti di [Dissolve](http://dissolve.com/?ref=tasc.blog) e narrato da Dallas McClain.

Se comprendete bene l'**inglese**, qualche riferimento a ciò che giornalmente ci viene mostrato lo riconoscerete al volo. E vi farete una sana risata.  
Per sicurezza, vi lasciamo l'intero testo originale.

*We think first of vague words that are synonyms for progress and pair them with footage of a high-speed train.* 
*Science is doing lots of stuff that may or may not have anything to do with us.* 
*See how this guy in a lab coat holds up a beaker? That means we do research.* *Here’s a picture of DNA.* 
*There are a shitload of people in the world, especially in India,* s*ee how we’re part of the global economy?* *Look at these farmers in China.* 
*But we also do business in the U.S.A. or want you to think we do.* *Check out this wind energy thing in Indiana, and this blue collar guy with dirt on his face.* *Phew.* 
*Also, we care about the environment, loosely.* *Here’s some powerful, rushing water and people planting trees.* O*ur policies could be related to these panoramic views of Costa Rica.* 
*In today’s high speed environment, stop motion footage of a city at night with cars turning quickly makes you think about doing things efficiently and time passing.* 
*Lest you think we’re a faceless entity, look at all these attractive people.* *Here’s some of them talking and laughing and close-ups of hands passing canned goods to each other in a setting that evokes community service.* 
*Equality, Innovation, Honesty and Advancement are all words we chose from a list.* 
*Our profits are awe-inspiring.* *Like this guy who’s looking up and pointing at a skyscraper or a kite while smiling and explaining something to his child.* 
*Using a specific ratio of Asian people to Black people to Women to White men, we want to make sure we represent your needs and interests, or at least a version of your skin color in our ads.* 
*Did we put a baby in here? What about an ethnic old man whose wrinkled smile represents the happiness and wisdom of the poor? Yep.*